SaaS companies have a difficult task. Ensuring a product succeeds in the marketplace is a big challenge. Besides the difficulty of attracting customers who experience value beyond their investment, companies also need to ensure they have a repeatable, profitable and scalable operation. Add to this, the software market is increasingly competitive with an ever lower barrier to entry.
Despite the difficulty, SaaS companies can experience rapid growth by appropriately addressing challenges and having the right systems and processes in place.
I’ve had a lifelong passion for product design which led to my work with SaaS companies. Witnessing their challenges firsthand, I created a business dedicated to supporting them. I help clients make their product the champion of their business. I support product and engineering teams with the systems and designs they need to develop the best product AND ensure it succeeds.
There are a few realities SaaS companies face when it comes to product:
Products are never ‘finished’
Tech products are always in a state of development and therefore SaaS companies need to ensure they have the best processes and systems in place. This ensures a product team can maintain success over the long term.
The best product doesn’t always win
The marketplace is competitive and often the company with better sales operations will beat a company with a better product. My belief is that the best salespeople have a great product and the best methods, systems and ability to sell it. I support product teams to collaborate effectively to ensure that the best product does win.
Product development is capital and resource intensive
Often SaaS companies take years or decades to become profitable. But the business model and scalability has power and value. It’s a constant struggle for capital, talent and resource. I provide added value and resource to teams that need.
If you need help improving your product to drive a rapid phase of growth, let’s talk.