Is your user interface losing you customers?

Hey, I’m Peter Loving, a UI & UX designer and consultant. I help software companies improve their product and increase revenue by attracting more users and solving their problems elegantly.

Have you ever asked yourself…

  • How can I attract more paying users?
  • What can I focus on to take my app to the next level?
  • What user feedback should we listen to and act upon?

These are just a few of the topics I may be able to help with. If you’re experiencing barriers to growth we need to understand what those are. Once you’re clear about these barriers and why you’re experiencing them, you’ll  be able to develop a strategy to swiftly move passed them towards sustained growth.

How can I help?:

Growing a software company is hard work and there is a lot to do besides working on the product itself. However, I believe designing a great product is fundamental to success, followed by providing a great service to product users. These are the areas that I’m excited to help with.

I’ve studied Product Design and worked in digital products for 12 years, designing many web apps and consulting with software companies. Essentially, you can think of me as a product guy. I’ve helped many people like you improve their apps and I’ve consulted with every type of business from start-ups to corporate firms with multimillion dollar turnovers

My goal is to work with clients to improve their products in a way that influences a direct impact on company growth. In order to do this I often gain a comprehensive understanding into the company operations ensuring that sales, marketing and customer support are geared up to do your app justice.

If you’d like to find out more about how we can work together, head over to the Need My Help? page.

In the meantime, I love providing content and resources on this website, designed to help software companies like yours to grow and succeed!

My Story

In 2011 I made a small step towards a dream I had for a very long time, to start my own design business. I registered my company Front Digital and went about helping brands with design and development services. I’d previously been freelancing for 8 years, so this step represented an exciting and bold move for me!

Two years later I was overwhelmed with client work. I was taking on projects that were much bigger than I could possibly deliver alone. So I hired a small team. In turn, I won more projects and felt blessed to work with heaps of leading brands including: BBC, Future Publishing, Conservative Party, HSBC, Western Union, Technology Strategy Board, Pearson, Debenhams, O2, Denis Publishing, Earthwatch, Soap & Glory… the list goes on.

I couldn’t believe how well things were going. I was on a total high and in 2013 I was invited to see the Prime Minister at No. 10 Downing Street, for the work I was involved in running up to the 2015 British general election. It was an incredible experience and I had never expected my work to take me there.

However, I soon realised that all of my clients were different, each having their own unique challenges. Although I was working flat out, I simply couldn’t find a way to help them all. Instead, I spent my time chopping and changing from one client to another, struggling to make a real impact for any of them. It was then that I began to understand I needed to find a smarter way of working.

I thought about what I enjoyed focussing on most and realised it always came back to my passion for products. After all, that was what got me started in the first place when my love for creativity lead me to study product design at university. Since the beginning of 2015 I’ve dedicated my work towards helping SaaS companies build better products, get more users and grow. That’s what this website is designed to do and I’d love to here from you if you have any thoughts, feedback or would simply like to talk about your product.

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