Peter Loving

Untap.it

Untap.it are an innovative, self-sustaining not-for-profit enterprise with a passion to inspire people to use their hidden potential. Endorsed by Richard Branson, they have the innovative edge of an entrepreneurial business, but with the heart of a charity beating within it.

I recently built a microsite for Untap.it to showcase their company videos, one of which features Richard Branson’s explanation of what Untap.it do and how they plan to tap into the inner potential of the everyday person. The second video contained statistics and animations depicting both the necessity and the opportunities to tap into the vast potential locked inside every person.

In order to stage this video to the widest possible audience it was important to create a microsite that was compatible with every conceivable browser and device. In order to accomplish this I referred to Longtail Video who recently developed a Javascript embeddable version of their JW Player, playable in flash or via Javascript, on iPhones, iPads, Andriod mobile devices, a vast range of browsers, and even the latest HTML5.

Visit untap.it to view the video of Richard Branson explaining Untap.it’s mission and purpose.

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