Magazine Group
In May this summer I spent some time freelancing at the offices of Magazine Group, part of Dennis Publishing. Magazine Group are a supplier of over 600,000 individual magazine subscriptions and the biggest independent online subscription agent in the UK.
I joined the web design team to help with email marketing campaigns and promotions for leading magazine titles such as GQ, Time, Mens Health, Maxim, National Geographic, Elle, Cosmopolitan and many others. Targeting a wide base of subscribers I worked on 6 emailers for leading titles by preparing html layouts, sourcing content, designing icons and call to action buttons and building links to the Magazine Group website promotion pages.
Besides developing the range of marketing emails, I worked on designing banner adverts for websites and Magazine Group affiliates. The advertisements were produced in a wide range of sizes and dimensions in order to be placed within a variety of different website layouts. The main components of the adverts were to feature images of the titles, state the offer in headline format, and prompt click throughs using call to action buttons.
